About hireworks

hireworks is building a community of top talent in Bulgaria and unlocking unparalleled access to positions at leading U.S. based companies. As your employer of record, hireworks will ensure you have a seamless interview, onboarding and employee experience - providing ongoing support and resources along the way. hireworks was established in 2023 as a Bulgarian entity and is forging corp to corp relationships with U.S. based organizations looking to grow their teams with best in class talent out of Bulgaria. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.

About the Position

As a Product Manager CMS, you will play a crucial role in shaping the future of our clients technology offerings as they embed and integrate more functions across all of their products. You will collaborate closely with other product teams to drive the development and enhancement of the technology platform, ensuring it aligns with our mission of transforming education through technology. Experience working with a SaaS CMS platform is a core requirement.

As the Product Manager CMS, you will take the lead in launching new features and enhancements for Core and Tools. Your project management skills and commitment to meeting timelines will enable seamless coordination across cross-functional teams, ensuring alignment of marketing efforts and driving successful customer adoption.

As a Product Manager-CMS, you will be responsible for defining market opportunities and conducting requirements analysis. You will translate business goals into a well-defined product development strategy and collaborate with the team and Director to create a quarterly and yearly product roadmap aligned with the business strategy.

Requirements:

• 5+ years of product management experience.
• Bachelor's degree in a related field; MBA or equivalent experience is a plus.
• Proven experience as a Product Manager in the technology industry, particularly working with CMS teams as part of a larger organization.
• Availability to overlap with the US team's working hours, with a specific focus on being accessible between 16:00 and 21:00 Sofia time for effective collaboration and communication.
• Strong understanding of technology platforms and software development methodologies.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Data-driven mindset with the ability to analyze data and make data-backed decisions.
• Ability to think strategically and drive product innovation.
• Agile/Scrum certification is a plus.

Responsibilities:

• Collaborate with CMS Director and team to create and manage the CMS product roadmap, prioritizing features and enhancements based on customer needs, market trends, and business objectives.
• Collaborate with internal stakeholders, including engineering, sales, marketing, support teams, and most importantly, customer and consumer facing product teams.
• Conduct through market research to stay informed about industry trends, competitive landscape, and emerging technologies.
• Deeply understand the needs and pain points of our customers and prospects within the Education sector.
• Work closely with global engineering teams to oversee the development process, ensuring products are delivered on time and within scope.
• This role in particular is responsible for all aspects of the flagship Core and Tools projects.
• Work closely with various teams including development, quality assurance, marketing, and sales. Collaborating with these teams is crucial to ensure the successful execution of product roadmap, gather feedback from stakeholders, and align product development with business objectives.
• Ensure the delivery of exceptional user experiences by prioritizing features and making informed decisions based on market research and customer feedback.
• Establish and maintain a feedback loop with customers to gather insights and validate product improvements.
• Create and maintain detailed product documentation, including user guides, and release notes.

About hireworks

hireworks is building a community of top talent in Bulgaria and unlocking unparalleled access to positions at leading U.S. based companies. As your employer of record, hireworks will ensure you have a seamless interview, onboarding and employee experience - providing ongoing support and resources along the way. hireworks was established in 2023 as a Bulgarian entity and is forging corp to corp relationships with U.S. based organizations looking to grow their teams with best in class talent out of Bulgaria. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.

About Our Client

Introducing our esteemed client, a prominent provider of technology-driven home solutions dedicated to simplifying homeownership. Addressing the concerns of over 50% of consumers regarding the cost and effort associated with home maintenance, our client is committed to delivering exceptional end-to-end experiences. With a strong presence and trust from over 1 million homeowners in the United States and Canada, they stand as North America's largest Direct-to-Consumer full-service provider of renowned home services and products. Our client has garnered acclaim and accolades for their offerings, including the patented gutter protection system, recognized by reputable institutions such as Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other esteemed consumer review platforms.

We're on the lookout for a results-driven Senior Digital Specialist (Paid Social) who not only thrives on building and optimizing campaigns but also revels in the challenge of revolutionizing customer lead generation through innovative strategies.

Requirements:

• 3+ years of direct experience in paid social performance marketing campaigns.
• Bachelor's Degree required.
• Expert understanding of advertising campaign setup in Facebook (Meta), search, or programmatic platforms
• Expert-level experience setting up and managing display advertising and retargeting campaigns.
• Expert-level understanding and execution on real-time bid changes based on pacing and performance.
• Ability to perform audience research to develop new campaign ideas for PPC and contextual channels.
• Experience using PowerBI, Tableau or other data visualization tools to perform trend analysis.
• Intermediate understanding of advertising capabilities through other platforms such as Pinterest, Twitter, etc.
• Excellent English verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).

Responsibilities:

• Lead the build and execution of ad campaigns, audiences, creative within advertising platforms and advertising management tools.
• Take charge of daily campaign pacing and optimization, steering towards impactful KPIs that define success.
• Be the owner of bid, budget, targeting, and optimization adjustments, ensuring the attainment of assigned KPIs and metrics.
• Collaborate with our Senior Manager, transforming raw data into actionable insights that elevate media, creative, and website conversion rates.
• Shine in weekly performance meetings with Marketing leadership, where your insights make a tangible difference.
• Foster collaboration across internal teams, working hand-in-hand with analytics and creative minds to craft comprehensive advertiser solutions that resonate with the customer journey.
• Ensure seamless coordination of IOs, creative assets, billing, and performance metrics.
• Embrace the challenge of learning and understanding new platforms, partners, and integrations between our clients CRM database and the ever-evolving landscape of ad technology.
• Harness the power of BI tools like Tableau to analyze data, collaborating with the Marketing Analytics team to drive results and enhance efficiency.

About hireworks

hireworks is building a community of top talent in Bulgaria and unlocking unparalleled access to positions at leading U.S. based companies. As your employer of record, hireworks will ensure you have a seamless interview, onboarding and employee experience - providing ongoing support and resources along the way. hireworks was established in 2023 as a Bulgarian entity and is forging corp to corp relationships with U.S. based organizations looking to grow their teams with best in class talent out of Bulgaria. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.

About Our Client

Introducing our esteemed client, a prominent provider of technology-driven home solutions dedicated to simplifying homeownership. Addressing the concerns of over 50% of consumers regarding the cost and effort associated with home maintenance, our client is committed to delivering exceptional end-to-end experiences. With a strong presence and trust from over 1 million homeowners in the United States and Canada, they stand as North America's largest Direct-to-Consumer full-service provider of renowned home services and products. Our client has garnered acclaim and accolades for their offerings, including the patented gutter protection system, recognized by reputable institutions such as Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other esteemed consumer review platforms.

We're on the lookout for a results-driven Senior Digital Specialist (Paid Search), who not only thrives on building and optimizing campaigns but also revels in the challenge of revolutionizing customer lead generation through innovative strategies.

Requirements:

• 3+ years of direct experience in paid search.
• Bachelor's Degree required.
• Expert understanding of advertising campaign setup in SA360, Google Ads and Bing.
• Expert-level understanding and execution on real-time bid changes based on pacing and performance.
• Expert Excel skills including ability to analyze data to understand trends.
• Experience using PowerBI, Tableau or other data visualization tools to perform trend analysis.
• Hold oneself accountable and responsible while being self-driven in accomplishing goals.
• Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion.
• Excellent English verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).

Responsibilities:

• Lead the build and execution of ad campaigns, keyword expansion and ad copy development.
• Take charge of daily campaign pacing and optimization, steering towards impactful KPIs that define success.
• Be the owner of bid, budget, targeting, and optimization adjustments, ensuring the attainment of assigned KPIs and metrics.
• Collaborate with our Senior Manager, transforming raw data into actionable insights that elevate media and website conversion rates.
• Optimize copy and landing pages in collaboration with in-house Conversion Rate Optimization team.
• Nurture partnerships with search engines, pioneering the exploration of new-to-market offerings to propel us into the forefront of industry innovation.
• Foster collaboration across internal teams, working together with analytics and creative minds to craft comprehensive advertiser solutions that resonate with the customer journey.
• Embrace the challenge of learning and understanding new platforms, partners, and integrations between our client's CRM database and the ever-evolving landscape of ad technology.
• Harness the power of BI tools like Tableau to analyze data, collaborating with the Marketing Analytics team to drive results and enhance efficiency.
  

About hireworks

hireworks is building a community of top talent in Bulgaria and unlocking unparalleled access to positions at leading U.S. based companies. As your employer of record, hireworks will ensure you have a seamless interview, onboarding and employee experience - providing ongoing support and resources along the way. hireworks was established in 2023 as a Bulgarian entity and is forging corp to corp relationships with U.S. based organizations looking to grow their teams with best in class talent out of Bulgaria. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.

About Our Client

Introducing our esteemed client, a prominent provider of technology-driven home solutions dedicated to simplifying homeownership. Addressing the concerns of over 50% of consumers regarding the cost and effort associated with home maintenance, our client is committed to delivering exceptional end-to-end experiences. With a strong presence and trust from over 1 million homeowners in the United States and Canada, they stand as North America's largest Direct-to-Consumer full-service provider of renowned home services and products. Our client has garnered acclaim and accolades for their offerings, including the patented gutter protection system, recognized by reputable institutions such as Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other esteemed consumer review platforms.

About the Position

We are looking for an experienced marketing manager to establish, maintain and improve business relationships with our affiliate network. The Manager, Affiliate will lead the success of Affiliate across the company's Enhancements and Bath product lines. This candidate demonstrates problem solving skills, has experience collaborating with a call center and obsesses over the metrics to deliver measurable results. As a member of the Digital Acquisition Team and reporting to the Sr. Manager, Affiliate, the Manager will oversee a results-oriented Sr. Specialist responsible for meticulous performance management of affiliates.

Essential Duties And Responsibilities

• Bring in-depth knowledge of affiliate partners and operate as the in-house expert in your channel, while also showing a more general understanding of the media landscape and measurement to work collaboratively with biddable counterparts.
• Responsible for portfolio performance and budget of eight-plus figures per month.
• Leads the budgeting, testing, and optimization roadmap for team against assigned KPIs.
• Accountable to the performance and productivity of team including operational setup tasks, pacing, partner communication and troubleshooting.
• Works directly with our client's largest affiliate partners to negotiate price; create new initiatives and execute on the affiliate strategy as outlined by Director of Affiliate.
• Take investigative approach to affiliate partners and decisively dictates next steps.
• Works with the Director to build a quarterly roadmap that aligns with strategic vision of the Digital Acquisition team.
• Communicates weekly with FP&A and Senior Manager on affiliate spend, performance and optimization expectations.
• Prioritizes affiliate needs for internal stakeholders that results in successful launches and performance.
• Continuously scope and research new and emerging programmatic opportunities to meet the established success metrics.
• Performs other duties as assigned by supervisor.
  
  

Experience And Minimum Qualifications

• Bachelor's degree preferred, or equivalent combination of education, training, and experience.
• 5+ years of affiliate experience with lead generation focused objectives.
• Understanding of paid search, SEO, social media, native advertising, and programmatic.
• Experience managing and leading direct reports.
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without dropping the ball.
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a roll up your sleeves and win every day mentality.
• Hold oneself accountable and responsible while being self-driven in accomplishing goals.
• Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion.
• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).

Preferred Knowledge, Skills, Abilities Or Certifications

• Understanding of marketing channels such as paid and organic search, social, email, display, strategic integrations, etc.
  
  

Diversity and Inclusion Statement
We are committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Requirements:

• 5+ years' of experience as a Technical/IT Program Manager or similar role in B2B SaaS companies, preferably start-up environments.
• University degree in either: IT, Computer Science, Mathematics/another related field or relevant work experience.
• Strong understanding of technical concepts and ability to communicate effectively with technical teams.
• Demonstrated success in managing multiple projects concurrently.
• Effective communication skills with the ability to articulate complex technical issues to non-technical stakeholders.
• PMP or Scrum Master preferred.
• Strong English skills to be able to work cross functionally with the existing team.

Responsibilities:

• Develop and execute comprehensive project plans for software development projects, ensuring alignment with organizational goals.
• Coordinate cross-functional teams, including product managers, engineering managers, support leaders, product marketing managers, professional services teammates to achieve program milestones and deliverables.
• Collaborate with internal stakeholders to gather requirements, define scope, and communicate program status.
• Manage program time spent and optimize resource allocation to meet project goals.
• Provide regular forecasts and reports to leadership, ensuring objectives are met.
• Prepare and deliver clear and concise status reports to leadership, highlighting project progress, issues, and upcoming milestones.
• Proactively address challenges and roadblocks to keep projects on schedule and within scope.

Requirements:

• 4+ years of experience as a Product Manager, specifically within the dynamic realm of SaaS/CMS platforms.
• Proven track record in successfully overseeing and managing the end-to-end product lifecycle.
• Exceptional analytical skills with the ability to interpret complex data and market trends to inform strategic product decisions.
• Deep understanding of users needs, challenges, and aspirations.
• Availability to overlap with the US team's working hours, with a specific focus on being accessible between 16:00 and 21:00 Sofia time for effective collaboration and communication.
• Strong English skills to be able to work cross functionally with the existing team.

Responsibilities:

• Actively engage with our valued customers, adeptly gathering feedback and conducting in-depth analyses of product usage patterns.
• Collaborate with both product and development teams to make informed decisions on the sequencing of feature migration, considering both business impact and customer requirements.
• Formulate a comprehensive migration strategy, meticulously planning phased roll-outs, implementing beta testing, and establishing iterative feedback loops to ensure a seamless transition for our customers.
• Work closely with development, QA, and design teams to translate product requirements into functional deliverables, ensuring a cohesive and user-friendly migration experience.
• Keep internal stakeholders abreast of progress, challenges, and changes related to the migration process, fostering transparent and collaborative communication.
• Conduct post-migration analyses following each phase, evaluating the success of the migration, gathering feedback, and making necessary adjustments for upcoming phases.