Media Strategist 

$55,000 - $65,000/year

***REMOTE - Only candidates located in the Lower Mainland, BC will be considered

Our client is a successful marketing and advertising agency working on some of the most exciting projects in the city and wants you to join their team.

The Media Strategist (traditional + digital media) is responsible for successful media campaigns, utilizing traditional and digital media expertise. They must have experience with various media types, including bus wraps, print, TV, radio, programmatic, Google, Facebook, and Instagram.

RESPONSIBILITIES

Media Research & Strategy

• Monitor media trends across digital, print, broadcast, OOH, and bilingual social media (RED and WeChat).
• Identify new media opportunities and technologies.
• Collaborate with cross-functional teams to integrate media into marketing strategies.
• Create client-facing deliverables for paid growth strategy.

Media Planning and Buying

• Work with clients and Account Managers to develop media plans.
• Define scope, budgets, and timelines.
• Conduct client research and identify appropriate media placements.
• Coordinate with vendors for media proposals.
• Present media plans to clients.
• Negotiate with vendors for timely placements.
• Issue POs for media placements.

Media Reporting

• Compile client-facing media reports on campaign results.
• Assess campaign success based on industry benchmarks.

Vendor Management

• Build relationships with English and Ethnic vendors.
• Grow influencer and KOL roster.
• Coordinate vendor actions, pricing, placements, and troubleshooting.
• Ensure timely processing of media invoices.
• Negotiate vendor contracts and packages.
• Stay updated on vendor offerings and promotions.

Process and Administration

• Organize media inventory.
• Manage media admin tracking sheets.
• Optimize processes for efficiency.

Chinese Marketing

• Register and renew WeChat and RED official accounts.
• Maintain expertise in Chinese marketing platforms.
• Develop paid growth strategies.

Industry Knowledge

• Understand the client's industry and our services.
• Stay updated on Chinese market trends and digital media opportunities.
• Maintain knowledge of digital marketing platforms.
• Continuously update job knowledge.

THE IDEAL CANDIDATE

The ideal candidate is highly coachable, intellectually curious, and team-oriented. They should possess:

Qualifications

• Bachelors degree in marketing or relevant field.
• 2-3 years of media or similar experience.
• Media experience in Canada.
• Proficiency in media terminology, digital metrics, and analytics tools.
• Legal entitlement to work in Canada.

Technical Skills

• Intermediate Excel or Google Sheets skills.
• Knowledge of digital marketing (Google Ads, Facebook, Instagram, Programmatic Ads).
• Strong writing skills in English, with Chinese as an advantage.
• Proficiency in remote work tools.

Bonus Points

• Client service experience.
• Knowledge of the local real estate market.
• Cantonese and Mandarin language skills.
• Understanding of small business culture.

Thank you for your interested! We will be in contact if we decide to move forward with your application.

Media Manager (Bilingual English & Chinese)

$65,000 - $80,000/year

***Only candidates residing in the Lower Mainland of British Columbia and legally entitled to work according to provincial/territorial regulations will be considered.

Our client is a successful marketing and advertising agency working on some of the most exciting projects in the city and wants you to join their team.

JOB OVERVIEW

As the Bilingual Media Manager, you'll be the go-to person for all things media, staying ahead of the dynamic media landscape. Collaborating closely with the Account Services team, you'll drive successful campaigns by devising media plans, negotiating buys, and managing a trusted vendor network. Your ambition drives you to make impactful changes and establish a robust media team foundation.

RESPONSIBILITIES:

• Team & People Management:
  • Lead and mentor a team of 2-3, managing performance and fostering strong relationships.
  • Oversee department scorecards, ensuring metrics align with goals.
  • Conduct 1:1s with direct reports biweekly, provide feedback/coaching, and offer emotional support when needed.
  • Conduct quarterly performance reviews, providing actionable feedback.
  • Summarize key findings for the Director of Campaign Operations.
• Process Management & Administration:
  • Organize and maintain media data and inventory.
  • Keep internal databases updated on media opportunities.
  • Develop templates for media research, planning, execution, and reporting.
  • Identify and implement solutions for process issues.
  • Maintain clear records of channel spends, discounts, revenue, and profitability.
• Media Research, Planning & Strategy:
  • Stay updated on media trends across various outlets including digital direct, print, broadcast, OOH, and bilingual social media (eg. WeChat and RED).
  • Identify new opportunities and collaborate on media plans.
  • Conduct client research, define media scope, budgets, and timelines.
  • Manage and assign media deliverables, ensuring quality checks.
• Media Execution & Reporting:
  • Manage the team in executing media buys and updating tracking sheets.
  • Extract and summarize performance data, ensuring accurate visualizations.
  • Compile client-facing reports highlighting results and analyses.
• Vendor Management:
  • Build and maintain relationships with vendors.
  • Attend regular vendor meetings in the BC lower mainland area.
  • Provide guidance on prioritizing vendor development.
  • Drive negotiations for media packages, costs, and deadlines.
  • Manage vendor contracts and liaise with Finance for invoicing.

IDEAL CANDIDATE:As a highly analytical and knowledgeable media planner with 3+ years of relevant experience, you excel in building effective campaigns. You have local media experience. Your proficiency in English, Chinese (Mandarin preferred), and technical skills in digital marketing (Google ads, Instagram and Facebook, Programmatic ads) along with intermediate spreadsheet skills for reporting/analysis make you a desirable candidate. 

APPLY NOW:Join our team and enjoy health benefits, paid time off, a casual remote-first environment, and career development opportunities.

Thank you for your interest in this opportunity. Please note that only selected candidates will be contacted.

Digital Project Manager

$55,000 - $75,000/year

Remote in BC

***Only applicants eligible to work in Canada and located in BC will be considered***

A Vancouver based Marketing and Advertising agency is looking for a BILINGUAL (English & Chinese) Digital Project Manager to join their fast growing team.

YOUR ROLE:As a client-facing Digital Project Manager, you ensure the success of marketing campaigns. You oversee project roadmaps, identify and mitigate risks, and allocate resources efficiently. Reporting to the Account Director, you create project processes, workback schedules, and ensure smooth campaign delivery.

RESPONSIBILITIES:Campaign Execution

• Collaborate with the Account Manager to align on client goals and project scope.
• Coordinate with internal teams and stakeholders for timely execution.
• Create SOWs, schedules, and progress reports.
• Manage workloads, tasks, and deadlines effectively.
• Mitigate risks and adjust timelines as needed.
• Maintain quality standards and provide QA for deliverables.
• Coordinate with media vendors and agencies.
• Track project budget and optimize profitability.

Client Engagement

• Keep clients informed and on track with timelines.
• Collaborate on deliverable ideation, creation, and approvals.
• Ensure successful communication of campaign objectives and goals.
• Resolve client issues to ensure satisfaction.
• Participate in client meetings and presentations.

Team Management

• Act as a bridge between clients and internal teams.
• Lead project meetings and keep the production team organized.
• Provide necessary tools and assets for deliverables.
• Manage production workload and timeline.
• Tailor communication to team members' strengths.
• Motivate the team through challenges.

Process and Admin

• Monitor working hours, plans, and expenditures.
• Recommend improvements in project management.
• Maintain industry knowledge.

Industry Knowledge

• Understand the client's industry, brand, and challenges.
• Demonstrate expertise in company's services and processes.
• Stay updated on Chinese market trends and digital advertising opportunities.
• Proficiency in digital marketing platforms like Google Display Network, Facebook, Instagram, and more.

REQUIRED SKILLS AND QUALIFICATIONS:

• 3-5 years of project management experience.
• Bilingual digital marketing and media campaign experience.
• English fluency and professional Mandarin proficiency.
• Intermediate knowledge of WeChat advertising.
• SEM, Display, and Paid Social Advertising understanding.
• Exceptional interpersonal and communication skills.
• Strong time management and multitasking abilities.
• Problem-solving under pressure.
• Self-management and organizational skills.
• Email and phone etiquette.
• Familiarity with small business culture.

Bonus Points:

• Previous agency experience.
• Knowledge of the local real estate market.
• Cantonese or Korean language skills.

Benefits offered include comprehensive health benefits, 3 weeks' vacation, remote-first work, career development opportunities and more!

Thank you for your interest, however, only candidates selected for an interview will be contacted.